We are convinced that we live in the best place in the world and would like to share it with you. Ever since 1972, we have provided both winter sportsmen and cyclists and outdoor enthusiasts with everything they could possibly need for a fun and safe Sälen experience both winter and summer. With us you will find everything you need for your experiences, regardless of the season.

With ski rental, maintenance of your existing equipment and the branded garments that keep you both stylish and weatherproof, we ensure that your skiing holiday lives up to expectations. Do you need equipment for summer sports we also solve it. We have bicycle equipment and everything else you might need in your trip both up and down the mountain.

We have everything you need for an unforgettable experience. Welcome!